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Digital marketing for conferences and events

The role of technology and social media marketing for conferences and events is constantly growing. The events industry has embraced all forms of social media as a powerful and cost effective way of marketing not only to your target audience, but also reaching potential new audiences which previously may have been unknown.

Before social media, there was print marketing and email. Social media has created a new dimension for event planners to interact on a more intimate level with event attendees of all ages. There are many social media platforms out there and developing a social media campaign is a lot more than simply having a Facebook page.

Here are our top tips for using technology and social media to market your conference or event.

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